LifePoints use the following cookies. Please note that this page can be updated from time to time.
An HTTP cookie (usually just called a cookie) is a simple computer file made of text that is saved to your device using your browser, which allows sites to recognize you and store preferences and other information if you return to the site using the same device and browser. The information stored in cookies can be used to personalize the experience when using a website. A website can use cookies to find out if someone has visited a website before and record information (data) about what they did.
These cookies help you log in to the website and help us route traffic between servers.
Session Cookie
Cookie Name(s) GTMSESSID, BIGipServerpool_gtm_portal
These cookies are necessary for the LifePoints websites to offer you the best experience. These include cookies from the Lightspeed websites' domains as well as Google Analytics cookies, which help us manage website content and optimize basic functionality.
Localization
This cookie ensures you are served content in your preferred language.
Cookie Name(s)_utma, _utmb, _utmc, gpmp_language, fbsr_32749236065242
The “Ad-Related Research“ program is optional and is a simple way for you to manage the “Behavioral and Advertising Research Cookies” and technologies that we and our partners use. You can “opt in” or “opt out” of all of these using a single preference which means you don’t have to go to other websites to manage these cookies or consent individually. We do it for you! This is our commitment to make your privacy as your priority, in simple terms.
We use cookies, cached objects and/or mobile IDs to help us understand whether you have seen an advertising campaign, how many times you’ve seen it, and where you have seen it (usually a website or mobile app). They may also be used for identifying a person across multiple devices. Using these technologies we may also deliver advertisements to you for the purpose of research. We would then be interested in collecting your opinion about the brand being advertised or the advertisement itself through a survey. These technologies help us understand other behaviors of internet users and the data may also be used to create predictive models that help create better ad serving on the internet, ultimately leading to a better online experience for everyone.
How to adjust your Ad-Related Research option preferences?
LifePoints App: Click on Me > Settings > Ad-Related Research
Website: Login to GlobalTestMarket.com > My Account > My Cookie Preferences > Behavioral and Advertising Research Cookies
NOTE: The tracking mechanisms (cookies, cached objects, etc.) will not be removed or stopped until the next time you take one of our surveys or visit our website. If you are blocking cookies or don’t accept 3rd party cookies, you may still be tracked because companies may use 3rd party “opt-out” cookies to stop their tracking. You will need to access the LifePoints App or login to the website with the other devices you have used for surveys with for the opt-out to be effective on them as well.
The Ad-Related Research program allow us, selected clients, and/or our technology partners to match selected data about you (registration data, profiling surveys or participation in regular research surveys) with third-party data management platforms (DMPs) and advertising platforms. We and our partners use various technologies like cookies, tracking pixels, tags, cached objects, digital fingerprinting, ad and mobile device IDs to perform the following actions:
Analytics - Create research products to help advertisers and website owners better understand who their visitors are, their effectiveness at delivering advertising to the correct audience and the effects of the advertising.
Data Matching - We can share data with 3rd party systems and platforms in an aggregated or individual level. We may also pull out information from these 3rd party systems to enhance your survey and registration data. In all these situations, we will respect our Privacy Policy.
Modelling - Data matching is used to create better online advertising models by finding more users who look like "you, as part of an audience". By using data analytics techniques, these audiences are created in order to deliver more relevant advertising to consumers in general. Of course, you will never be targeted as part of such modelling activity.
Re-targeting - We and selected clients may use these technologies to deliver advertisements to you individually for research purposes only. These advertisements are delivered using normal advertising platforms and in your natural browsing environment, on all the devices you have registered with us.
Digital Fingerprinting - A few of the companies we work with may use digital fingerprinting which is a way to uniquely identify a device without using cookies. This may use IP address, browser settings and other device IDs to create this fingerprint for their analytics or security products. .
Multiple devices - By participating in the “Ad-Related Research” program and allowing “Behavioral and Advertising Research Cookies”, you allow us to use your consent (opt-in) across all the devices you use to access the panel services, systems, portals and applications.
Deleting or blocking cookies on your devices will not stop general advertising from other companies, websites or applications on your device. If you delete cookies, do not accept 3rd party cookies or clear the cache on your devices, this will not stop or “opt you out” of the “Ad-Related Research” program and the “Behavioral Adverting Research Cookies” we use. You will need to follow the instructions under “Opting Out of Ad-Related Research” to effectively opt out from "Ad-Related Research" as operated by our company.
